B-Roll

Mountain Dew Fans Have a "Mega Fan Experience" Sizzle

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As its cross-promotion with Call of Duty®: Modern Warfare® 3 enjoys unprecedented success, Mountain Dew® (DEW) rewarded one lucky fan with a once in a lifetime gaming experience yesterday: an evening of uninterrupted game play on a gigantic stadium screen in Arlington, TX. As part of its "Mega Fan Experience Sweepstakes," Brandon Ervin of Wyoming, Minn. and three friends played the new game on the Diamond Vision™ Board at Cowboys Stadium – one of the world's largest HD screens – with the entire NFL arena to themselves.

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B-Roll

Mountain Dew Fans Play Call of Duty:  Modern Warfare 3 on Gigantic Stadium Screen

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Additional B-roll


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Soundbites

Grand Prize Winner & Guests

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Andrea Foote, Mountain Dew

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Stills

Mtn Dew brings Call of Duty: Modern Warfare 3 to one of the world's largest HD screens

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Mtn Dew Mega Fan Experience winner Brandon Ervin of Wyoming, Minnesota

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Mtn Dew Mega Fan Experience winner Brandon Ervin (second from left) was joined by friends (l. to r.) Nathan Brink, Tanner Gervais and Andy Brink

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Mtn Dew Mega Fan
Experience winner
Brandon Ervin
and friends arrive
at Cowboys Stadium

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Mtn Dew Mega Fan Experience winner Brandon Ervin and friends play Call of Duty: Modern Warfare 3 from the 50-yard line at Cowboys Stadium

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Mtn Dew Mega Fan Experience winner Brandon Ervin
and friends get caught up
in the sheer magnitude of
their game play

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Mtn Dew Mega Fan Experience winner Brandon Ervin (second from right) was joined by friends (l. to r.) Nathan Brink, Andy Brink and Tanner Gervais on the field at Cowboys Stadium

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Mtn Dew takes over
the Diamond Vision
Board at Cowboys
Stadium for the
Mega Fan Experience

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Mtn Dew Mega Fan Experience winner Brandon Ervin looks on as friend Tanner Gervais warms up for the big screen

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Mtn Dew Mega Fan Experience winner Brandon Ervin enters Cowboys Stadium ready to rank up his game

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Logos

Contact Us

FOR MORE INFORMATION CONTACT:

Andrea Foote
PepsiCo Beverages Americas
(914) 253-2628
andrea.foote@pepsico.com


Andrea Kurtz
Ruder Finn, Inc.
(212) 583-2725
kurtza@ruderfinn.com

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