For Super Bowl 2017 PepsiCo launched their campaign #breakoutthepepsi. Three commercial spots were shot for the campaign and each featured a star athlete caught up in the moment of a Pepsi experience. Antonio Brown of the Pittsburg Stealers, Odell Beckham Jr. of the New York Giants and Stephen Gostkowski of the New England Patriots spent the day filming at the Los Angeles Memorial Stadium. Stellarhead was hired to work with the players and crew shooting the BTS, interviews and making of for promotional opportunities and press engagement.